I think monetizing their search in this method is a bad idea. Google advertising uses second price auctions and rewards sponsors for having high click through

I think monetizing their search in this method is a bad idea. Google advertising uses second price auctions and rewards sponsors for having high click through rates and relevant word matching. In short, the ads are helping people find what they're looking for anyway. These ads in the facebook search are just annoying and get in the way of what the users are trying to do - hurting the user experience.