It's the same way products like salesforce become popular. Network effects. As much it's an architectural nightmare, it is a thing that everyone is familiar wit

It's the same way products like salesforce become popular. Network effects. As much it's an architectural nightmare, it is a thing that everyone is familiar with. When you are looking at ecommerce tools, email marketing, analytics, etc they all have some kind of one-click integration with wordpress. If you need developers, wordpress freelancers are a dime a dozen. It's just the thing everybody knows.