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In this article, Graham claims the following: "Consumers have emphatically rejected brands that ventured too far into wokeness. The Bud Light brand may have be
by djur 2y ago
In this article, Graham claims the following:
"Consumers have emphatically rejected brands that ventured too far into wokeness. The Bud Light brand may have been permanently damaged by it."
Bud Light was boycotted because they did a promotion with a minor trans celebrity. What is "woke" about that? It seems to me that what happened here is that Bud Light was punished for heresy, just from a different direction than Graham is choosing to condemn.
- userbinator 2y ago[flagged]
- throwaway314155 2y ago[flagged]
- ternnoburn 2y agoDid they promote "trans ideology"? Did the ad say anything about trans principles? Or did it just have a trans person in it? Because if you are saying employing trans people is woke, that's pretty messed up.
- stringss 2y ago[dead]
- ternnoburn 2y agoDoes that apply to every actor bud hires? If that actor says something personal on their feed, bud is promoting their ideology? Tom Cruise did ads for bud, is Budweiser promoting Scientology? If not, walk me through why one is promoting ideology and the other isn't.
- stringss 2y ago[flagged]
- ternnoburn 2y agoYou are avoiding the question. And of course I'd make the same argument for Andrew Tate. Budweiser hiring Tate isn't "promoting his ideology". Because Budweiser has no ideology beyond "we think this makes us money". They chose Dylan because they thought "this makes us money", if they chose Tate it would be because they thought it makes them money. In neither case would they be promoting their actors ideologies. They are a boring mega corp, their one ideology is "sell beer".
- techfeathers 2y agoDo you really believe this? It seems inconsistent with free speech and Paul Graham’s own definition of wokeness. What other ideologies fall in this category? Or another way, what ideologies don’t fall under the category of free speech? Should we stop advertisements with gay people? All religions or just non-Christian religions? What makes an ideology woke? That the mainstream is uncomfortable with it?
- pkkkzip 2y agoif you cared about running a business and making money, you should know your customers well and not do anything to upset that demographic this isn't ideology related its market driven reality in capitalist countries
- n4r9 2y agoFine. But thats distinct from what Graham is saying, which is that collaborating with a trans person is "venturing too far into wokeness".
- userbinator 2y agoIt is, because why else would they deliberately pick a trans person, and moreover one who goes out of the way to make a big deal out of being trans[1], to sell beer to a demographic that's very very unlikely to be receptive to it? Wokeness is the only explanation left. [1] There are plenty of trans people who just want to live as their desired gender, and no one would even give them a second glance.
- djur 2y agoThey were trying to sell beer to the demographic that likes Dylan Mulvaney. None of the existing consumers of Bud Light were affected by the campaign until right-wing activists started promoting a boycott. They didn't run a national campaign with Mulvaney in a swimsuit drinking Bud Light, they didn't put her on the cans, they didn't do anything but do a promotion on her channel.
- djur 2y agoYes, that's what people actually mean when they say "woke", but would Graham openly admit that?