Subsidising doesn't make the market more efficient. As a capitalist American you should have said "we need more competition!" In France Free dropped the price

Subsidising doesn't make the market more efficient. As a capitalist American you should have said "we need more competition!" In France Free dropped the price from something like 45$ to 15$/month, and then they did the same with mobile plans and a 2$/month plan that still exist today. Recently the senate invited the CEO and asked them why they don't increase their prices. The CEO got mad at them for even asking the question, being proud of proposing low prices while still making a lot of money gave back a lot of consumption power to the people according to them