Exactly, which is why I found it so entertaining. The idea that the Smuckers CEO is paying extra for beautiful fruit right before it get pulverized into jam is

Exactly, which is why I found it so entertaining. The idea that the Smuckers CEO is paying extra for beautiful fruit right before it get pulverized into jam is laughable. It's the market and price system taking care of the problem and opportunistic brands making up a problem that doesn't exist and charging users a premium to solve the non-existent problem