On the topic of migrations from one social media app to another, it has been very interesting to see the rapid migration from TikTok to Xiaohongshu ahead of the

On the topic of migrations from one social media app to another, it has been very interesting to see the rapid migration from TikTok to Xiaohongshu ahead of the impending ban. I was very surprised to see that Xiaohongshu is already #1 on the US Apple app store's "Social Media" category. It seems that the appetite to use Instagram, Facebook, YouTube Shorts or Twitter after the ban comes into effect is very low.