If you read carefully the developer is releasing a prequel to his real game. They are trying to leverage Ouya for publicity for when it releases its real game w

If you read carefully the developer is releasing a prequel to his real game. They are trying to leverage Ouya for publicity for when it releases its real game which will not be under an exclusive deal. This is similar to movie studios providing say, Hulu or iTunes with exclusive trailers, and leveraging their platform for advertising.