I'm not sure I understand the developer incentive for releasing a game exclusively for the Ouya. As a game developer I'm excited by the Ouya, but precisely beca

I'm not sure I understand the developer incentive for releasing a game exclusively for the Ouya. As a game developer I'm excited by the Ouya, but precisely because it's part of the larger Android ecosystem. So I can release my games for a large screen console on the OUYA store and for millions of Android mobile devices on the Play Store. With very little engineering effort between the two (saved you already planed d-pad support in your game). So why would I publish exclusively only on the Ouya store and not the Play store? Is there some partnership plan somewhere that I'm missing? Robotoki is getting a lot of good marketing directly from Ouya. That sounds like an interesting partnership. But is that scalable for the rest of us?