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To be fair they explicitly state don't use their branding in the API documentation. They made £200K in 2024 from licensing - I think about a millionth of a pen
by helsinkiandrew 2y ago
To be fair they explicitly state don't use their branding in the API documentation. They made £200K in 2024 from licensing - I think about a millionth of a penny per journey
https://content.tfl.gov.uk/tfl-advertising-annual-report-2024.pdf https://content.tfl.gov.uk/tfl-advertising-annual-report-202...
- BonoboIO 2y ago200k? That seems very little to be honest. Who is licensing what from the London Metro?
- lostlogin 2y agoI’m m wondering if it’s people putting the tube map on things. There is an application form and guidelines. https://tfl.gov.uk/info-for/business-and-advertisers/contact-us-for-map-licensing https://tfl.gov.uk/info-for/business-and-advertisers/contact...
- qeternity 2y agoIf that is indeed the actual number, it most certainly has deeply negative ROI. There is no way they are running a licensing department for under £200kpa.