“AI” is a vague non-term. In a way, it’s not unlike “DEI”. For some it denotes a useful idea and a mark of progress, for others it is a manifestation of doom, a

“AI” is a vague non-term. In a way, it’s not unlike “DEI”. For some it denotes a useful idea and a mark of progress, for others it is a manifestation of doom, and in practical reality it is a trigger word to obtain investment, serve corporate optics and increase shareholder value. No one agrees on what “AI” means and most people do not have a good working definition, other than “hype alias for ML”. ML is not a perfect term for marketing use, either. It is obscure, and to many people “learning” hints at some sort of human-like education process (though it is an industry term that does not imply anything of the sort). I believe the most correct term to use in marketing and branding is… well, none. It is an implementation detail that presumably makes the product better at addressing certain problems or otherwise improve customer’s life. Talk about that instead.