Apple is exceptionally good at this, they have their own names for everything – from retina display to spatial computing, including calling AI “apple intelligen

Apple is exceptionally good at this, they have their own names for everything – from retina display to spatial computing, including calling AI “apple intelligence”. But this is popular outside of apple too, e.g. some years ago we decided to call servers “the cloud”. That new AI tech might be branded as something else but I doubt it would be a problem.