It is also a rat race for food producers. If other food starts adding sugar, you want to follow otherwise it doesn't taste as well. Currently, a drink like Col

It is also a rat race for food producers. If other food starts adding sugar, you want to follow otherwise it doesn't taste as well. Currently, a drink like Cola-Cola contains 10.6g of sugar per 100 ml. But I am pretty sure the beverage industry can drop that to 5g of sugar and it will still taste good. For bread (or hamburger buns), pretty sure it can be limited to the bare minimum to taste well. It would be good if governments starts limiting sugar amounts (and other sweeteners). This stops the rat race, and people might not even notice.