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False dichotomy. I want to talk to a human and learn about the product and have the money, though. I just don’t want to be forced to do that in order to learn a

False dichotomy. I want to talk to a human and learn about the product and have the money, though. I just don’t want to be forced to do that in order to learn a basic amount about what the product offers and how it works.

satvikpendem 2y ago
That's what the landing page is for, I don't understand what you're asking for. If you want to learn about the product from a human, then you have to, well, get on a call with a human. Sales calls are not usually to give you basic information, that is the job of the website and whatever research you do online before getting on a call. They are, in most of my experience, to ask questions about the product and to eventually get the process going for procurement from my company as a buyer.
- staticautomatic 2y ago
  I agree, but many of the software companies that force you to "talk to sales" don't actually have enough info on the site for buyers to conduct a basic evaluation of product capabilities. There's a difference between making someone talk to sales in order to buy the product and making them talk to sales in order to learn anything meaningful about it. A lot of the "you're not the customer" folks in this thread seem to imagine that only the former exists.
  - satvikpendem 2y ago
    Sometimes that's also by design and can also signal that you're not the customer. For example, CIOs may hear of a product and are very willing to get on a call to learn more about a product rather than necessarily reading a landing page at all. This provides the opportunity for the company to teach a potential customer about how exactly it fits their specific use case rather than a more generic landing page (and some companies do have a solutions page with more pages for various specific industries precisely to combat this too), and also, well, to make the buyer interested enough to buy. People who want to learn more by themselves on the landing page are typically not buyers because CIO and VP level executives do absolutely want to learn even the basics from a human and be able to ask specific questions relating to their use case.
    - staticautomatic 2y ago
      Maybe. I'm skeptical that everyone doing it is doing it so strategically.
      - satvikpendem 2y ago
        If you are in enterprise companies and see these discussions, you can see that the shift from product-led to sales-led (ie, enterprise) is a pretty conscious decision that companies make, as they know exactly the type of persona they are trying to target.

satvikpendem 2y ago

That's what the landing page is for, I don't understand what you're asking for. If you want to learn about the product from a human, then you have to, well, get on a call with a human. Sales calls are not usually to give you basic information, that is the job of the website and whatever research you do online before getting on a call. They are, in most of my experience, to ask questions about the product and to eventually get the process going for procurement from my company as a buyer.

staticautomatic 2y ago
I agree, but many of the software companies that force you to "talk to sales" don't actually have enough info on the site for buyers to conduct a basic evaluation of product capabilities. There's a difference between making someone talk to sales in order to buy the product and making them talk to sales in order to learn anything meaningful about it. A lot of the "you're not the customer" folks in this thread seem to imagine that only the former exists.
- satvikpendem 2y ago
  Sometimes that's also by design and can also signal that you're not the customer. For example, CIOs may hear of a product and are very willing to get on a call to learn more about a product rather than necessarily reading a landing page at all. This provides the opportunity for the company to teach a potential customer about how exactly it fits their specific use case rather than a more generic landing page (and some companies do have a solutions page with more pages for various specific industries precisely to combat this too), and also, well, to make the buyer interested enough to buy. People who want to learn more by themselves on the landing page are typically not buyers because CIO and VP level executives do absolutely want to learn even the basics from a human and be able to ask specific questions relating to their use case.
  - staticautomatic 2y ago
    Maybe. I'm skeptical that everyone doing it is doing it so strategically.
    - satvikpendem 2y ago
      If you are in enterprise companies and see these discussions, you can see that the shift from product-led to sales-led (ie, enterprise) is a pretty conscious decision that companies make, as they know exactly the type of persona they are trying to target.