In the 90s Microsoft's mission statement was to get a PC in every house. To accomplish this, and Microsoft did pull it off, they worked to commoditize every as

In the 90s Microsoft's mission statement was to get a PC in every house. To accomplish this, and Microsoft did pull it off, they worked to commoditize every aspect of PCs, and they slowly drove the profits of PC OEMs down to almost zero. To ensure software existed on those PCs, Microsoft ran a massive training and certification program for engineers and IT. Google used to live by its mission statement to organize all the world's information. They started up a program to scan almost every book in the world! There wasn't even a profit motive for it, it was something they did because it aligned with their mission statement. Software company mission statements used to mean something.