You're totally right, the whole point of Rapid Feedback as a brand is to ensure that you and your customers are easily able to share testimonials, and the best

You're totally right, the whole point of Rapid Feedback as a brand is to ensure that you and your customers are easily able to share testimonials, and the best way to do that is to make sharing testimonials fun, that is something we were going for in the landing page hence memes. As for the GIFs causing cease and desist, I feel it falls under 'fair use' policy of the content.