I suppose it's easier to reach a deal with a company that is selling/renting out their model instead of giving it away for free, so they went against them first

I suppose it's easier to reach a deal with a company that is selling/renting out their model instead of giving it away for free, so they went against them first? Both from a budget at FB point of view, because probably they allocate a smaller budget to training than OpenAI does, so they can't be as generous, as it's not a core part of their business. And probably also from a point of view of the publishers, they probably don't like it either: with OpenAI they can do limited time deals, but with Llama the license allows redistribution so once it's published and a lot of business activity has been established on top of it, one can't come back and renegotiate, after say 10 years. It's in the best interest of big copyright to not have open(-ish) models in the ecosystem, they want entities they can seek rents from.