The counter approach is better for everyone, less work for the company and a nicer experience for the user, but only in a vacuum. Unregulated competition is a

The counter approach is better for everyone, less work for the company and a nicer experience for the user, but only in a vacuum. Unregulated competition is a race to the bottom, so the most unethical, invasive, borderline illegal, and manipulative tactics come out on top. Not the best product, but the best marketing. Not the most customer friendly, but the most customer-converting through coercion. Not pricing products and services what they're worth, but the most anyone will be wiling to pay for them.