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Well, my firm does research reports like this (but not quite as expensive) and that is emphatically not our business model. We set out to deliver the best infor
by mpclark 14y ago
Well, my firm does research reports like this (but not quite as expensive) and that is emphatically not our business model. We set out to deliver the best information we can to whoever needs and will buy it, and there is no relationship between being a customer and getting mentioned in a report.
It probably obvious to all, but I'll just state for the record that proper research reports are expensive to put together (and often impossible for buyers to do, because industry players won't talk to each other in the same way as they will talk to analysts) and typically sell in very small volumes (from just a handful of copies through to a couple of hundred if things go well -- of course there are outliers that become huge successes too, but they are few and far between)
- tptacek 14y agoI don't have much of a problem with gigantic price tags on research reports sold to buyers. I do have a problem with the business model that soaks vendors for "valuable research" as a pretext for pay-to-play appearances in reports. I cannot say that that is the business model of any specific firm, including the firm whose report is the subject of this thread. Just that I've been very closely involved in A.R. for a couple companies now and know how the market works.
- mpclark 14y agoYes, point taken. Some funny stuff does go on. We've been approached more than once to provide nice supporting quotes for big company press releases, on a paid basis. Gedouttahere! (The flipside of this is you should run a mile when you see "independent" analysts quoted in vendor press releases)