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What is an analyst? Just any kind of analyst, in the traditional sense of the word? How do you get access to people when you subscribe to a publication? Why wou
by makmanalp 14y ago
What is an analyst? Just any kind of analyst, in the traditional sense of the word? How do you get access to people when you subscribe to a publication? Why would they want to be in those reports? I'm confused!
- tptacek 14y agoAnalysts are the people who write about subsets of the technology market for market research firms. They travel to vendors and to large companies who buy from vendors and attempt to assess the whole market; then they write these reports, which are ostensibly intended to help enterprise purchasers pick the right products (and thus easily justify 5-figure price tags).
- makmanalp 14y agoI understand now. Thanks!
- iuguy 14y agoI think you're failing to distinguish between companies like Gartner, who are more along the lines of what you describe (i.e. mass-market research) and other companies (like mpclark's) that have a small audience and need a lot of work to produce these reports.
- tptacek 14y agoI have no idea who 'mpclark is or what his research firm does; we're commenting about a very large enterprise analyst firm here.
- andyjsong 14y agohttp://en.wikipedia.org/wiki/Analyst http://en.wikipedia.org/wiki/Analyst In this case, IDC is a tech market research firm that has a stable of tech analyst that research and evaluate the a market and distill their work into a fancy book report. There are others like Gartner and Forrester that do something similar. Tech companies, media companies and investment banks buy these reports to keep track of the latest trends.