I tell people selling devtools that if you find yourself on a sales call with a single software engineer, something has probably gone wrong (as described in thi

I tell people selling devtools that if you find yourself on a sales call with a single software engineer, something has probably gone wrong (as described in this article). However if you're on a call with two EMs, a couple engineers, a security engineer, and a product manager, you're on the right call. A single engineer very likely wants a PLG (product led growth) experience, sign up, read some docs, make a few API calls, and then punch in a credit card when they're ready. But you don't sell a $500k deal (usually) without some phone calls and a deck.