" I was socializing" is one of the most common excuse people use when they procrastinate, be it socializing with family, friends or like-minded people. As Ray s

" I was socializing" is one of the most common excuse people use when they procrastinate, be it socializing with family, friends or like-minded people. As Ray says: >> WHY THE HELL AREN’T YOU BUILDING YOUR PRODUCT AND TALKING TO CUSTOMERS? When you have a startup in it's initial phase, it's like a baby. It requires your sole undivided attention. I've seen way too many startups die because the founders spent more time trying to make their product popular rather than work on a good product first. As a hacker, I completely understand what Ray means in pt #10. There are times when all I want is to code straight out, no distractions, no relaxation, heck, no contact with the outside world. It's just a hacker thing. :) Work-Life balance is important, but sometimes(esp. when you are a core member of a startup team), my work is my life! :) Well written Ray, and best of luck with Wigwamm! :)