This is cool on a few levels, IMHO. First, down with QR codes! – They go exactly the wrong way, making information only machine readable rather than making the

This is cool on a few levels, IMHO. First, down with QR codes! – They go exactly the wrong way, making information only machine readable rather than making the machine process human readable information. IKEA gets this and they do it the right way here. Second, I love the prototyping/concept communication done in this video. Using low-tech looking demos to portray a high-tech solution just works – it highlights the value of the concept, not the glitz of the technology or device. (Also, it really seems to fit with Ikea's brand image, but that's a different topic).