A fun read on failures was "In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters" It taught me the lesson of "people will stop buying v1 o

A fun read on failures was "In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters" It taught me the lesson of "people will stop buying v1 of your product as soon as you announce v2... so don't announce it until it actually ships!"