Over a sample size of about 10 million page views, our top 4 referring domains of all time are all exclusively social media, and account for a total of around 3

Over a sample size of about 10 million page views, our top 4 referring domains of all time are all exclusively social media, and account for a total of around 30% of our visits. Twitter is the most engaging, on average Twitter referals view 4.5 pages per visit. I think it's easy to dismiss social media, it's gotten quite clichéd, it's sometimes dull, it's sometimes frustrating, but if you understand the differences between each channel and utilise them properly they can have great benefits.