They do it because hyperventilating articles get clicks. Just look at this submission -- how many of us clicked it just to see what astonishing, competition-des

They do it because hyperventilating articles get clicks. Just look at this submission -- how many of us clicked it just to see what astonishing, competition-destroying patent Apple was granted? Oh, a scrollbar that disappears. Okay... Of course they piss away credibility doing that, but credibility seems to hold little value these days.