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> Buyers in Japan can choose from three trims with prices ranging from 2,849,000 yen ($18,000) to 3,575,000 yen ($22,700). It might be $18k normalized in USD,
by numpad0 2y ago
> Buyers in Japan can choose from three trims with prices ranging from 2,849,000 yen ($18,000) to 3,575,000 yen ($22,700).
It might be $18k normalized in USD, but locally still "$35k" product.
- bikitan 2y agoThis is key. The yen is still weak, so framing it in terms of today's value in USD is going to make it seem much more affordable than it actually is for the average Japanese person.
- mitthrowaway2 2y agoThat definitely matters for the marketing landscape in Japan. But as far as Hyundai's ability to make a profit at that price, it's still a big challenge to US automakers like Tesla, isn't it?
- numpad0 2y agoI think it's a nontrivial problem for automakers, and then it squares for Tesla.
- beAbU 2y agoNeed to equate it to a number of McDs cheeseburgers that amount of money can buy.
- triceratops 2y agoHow many football fields can it buy?
- beAbU 2y agoIs that an imperial or metric football field?