I'm far more interested in the mechanics of how this was pulled off Here's an earlier analysis: http://www.forbes.com/sites/ryanholiday/2012/06/15/how-greenpe

I'm far more interested in the mechanics of how this was pulled off Here's an earlier analysis: http://www.forbes.com/sites/ryanholiday/2012/06/15/how-greenpeace-manipulated-the-media-like-a-pro-analyzing-the-shell-oil-hoax/ http://www.forbes.com/sites/ryanholiday/2012/06/15/how-green... I could easily see some Obama supporter pulling something similar and creating a firestorm around the Romney campaign. Political campaigns already use similar tactics to create/shape news.