... and if companies support, for example, LGBT rights (not that it should be political or left-wing, but here we are in such times...) - because ultimately it

... and if companies support, for example, LGBT rights (not that it should be political or left-wing, but here we are in such times...) - because ultimately it profits them. If you compete for engineers or skilled workers in a place where there are no LGBT rights, they will go somewhere else if it can be helped if they're LGBT, most likely. Or even if not, still may apply. Works the same for other things too ;) Not that it's a necessarily bad thing (invisible hand of market of Smith goes as an example), but it's a thing.