Right. But I think the more significant number is what percentage of a user's purchase becomes profit for Apple. After including expenses for free apps (assum

Right. But I think the more significant number is what percentage of a user's purchase becomes profit for Apple. After including expenses for free apps (assuming the numbers in the article are accurate and keeping in mind this is old data), the profit margin on that 30% drops from 44% to around 25% such that Apple nets about 7% of App Store sales.