Even after that it's still not clear. So it's a messaging service without ads? Uhh... So what? How is this audacious or fundamental to the web in any way, shape

Even after that it's still not clear. So it's a messaging service without ads? Uhh... So what? How is this audacious or fundamental to the web in any way, shape or form? It just sounds like a Twitter rip off with a different business model. I'm not even sure what the business model is supposed to be except that it's 'not ads'. What a confusing pile of confusion this project is.