I think there's some truth here, but part of the change is that people have become aware they are/have to be a brand. Like MKBHD is his initials and a brand.

I think there's some truth here, but part of the change is that people have become aware they are/have to be a brand. Like MKBHD is his initials and a brand. In the past, I think it was the same thing, like actors typecasting themselves, but named differently. Also, I think the internet has degraded brands. Getting a decent brand to show up on amazon is sort of ridiculous since no name upper-case "brands" get equal or better billing, and better (fake? nudged?) reviews.