4 ms·
Does anyone know who is responsible for this idea & campaign? I'd like to work with them.
by ggruschow 18y ago
Does anyone know who is responsible for this idea & campaign? I'd like to work with them.
- gaius 18y agoThe same people who do the I'm a PC campaign. You know, the one that has a bunch of paid actors all saying "I'm a PC" but doesn't show any machines doing anything.
- josefresco 18y agoI think MS missed the mark on that campaign. I wanted them to go for the throat and poke fun at the perceived smugness/hipster attitude of Mac owners. Instead they took the high road ... disappointing.
- gaius 18y agoWhat's particularly interesting is Apple don't really do the smugness stuff (anymore). If you see the new iPhone ads, it's all iPhone, on screen, doing stuff. MS have enormous potential here, they could just show PCs running games for example, the PC has loads more games than OSX, they win that one hands down. Instead they come off as looking like a poor imitation.
- kirse 18y agoThat would be brilliant - A Mac/PC ad where PC is having fun playing games and Mac has to sit around and do boring stuff =) Of course it'd be completely false like all the other Mac/PC commercials, but that's the average consumer for ya...
- Retric 18y agoThat could backfire the PC guy is fighting daemons while the Mac guy is playing on the Wii. ;-)
- scorxn 18y agohttp://www.cpbgroup.com/ http://www.cpbgroup.com/