This is probably optimistic - they're a meme, kids don't need to see reporting about new school shootings to get the idea that shooting up your school is the wa

This is probably optimistic - they're a meme, kids don't need to see reporting about new school shootings to get the idea that shooting up your school is the way to go, it's something communities are quite naturally propagating amongst themselves - but it seems super clear that they wouldn't have become a meme in the first place without repeated breathless scandalising reporting.