As mentioned, the subsidies are the biggest player. What you mentioned does probably play a role as well, with much more $/revenue being spent on marketing for

As mentioned, the subsidies are the biggest player. What you mentioned does probably play a role as well, with much more $/revenue being spent on marketing for non-animal milk than cow milk. None of the big milk players are trying to present themselves as a hip startup like Oatly is. Wouldn't be surprised if the latter was even VC backed. But again, good ole' communist subsidies are the number one cause.