The western idea of making things better for animals often involves abstinence. Which is unpalatable if you are a meat eater. The messaging should be to reduce

The western idea of making things better for animals often involves abstinence. Which is unpalatable if you are a meat eater. The messaging should be to reduce your meat consumption. By reported national averages, I eat 25% of the meat eaten by the average Australian. And I don’t feel that I’m missing out.