Well you don't even have to pay them back in some cases. If your market value keeps increasing that's usually fine for them too. Most shareholders aren't in it

Well you don't even have to pay them back in some cases. If your market value keeps increasing that's usually fine for them too. Most shareholders aren't in it for the dividend but are gambling on an upwards value. Of course what goes up can't go up forever. This is when the enshittification starts.