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The "Costlier Tobaccos" tag line looks strange now. Products which want to show sophistication no longer promote the fact that they are more expensive.
by ajayvk 2y ago
The "Costlier Tobaccos" tag line looks strange now. Products which want to show sophistication no longer promote the fact that they are more expensive.
- lIl-IIIl 2y agoI think they are saying that they are paying more to the tobacco suppliers than their competitors - kind of like saying "we use quality ingredients". There was another ad where they put quotes from tobacco farmers that said "nobody pays more for my tobacco than..."
- Ekaros 2y agoI think modern term is "Premium". Which is more expensive than standard. Maybe it is more indirect, but it is very often there.
- hagbard_c 2y agoIn 60 years time it will look just as strange to see product advertisements from today boasting '10% reduced CO² impact' or 'climate neutral'. I don't have a clue what they'll advertise with by that time but I do know it will look strange to those about half a century later. The advertising industry was never about objective truth, always about subjective emotions and I do not see that change other than advertising becoming ever more targeted.