The people who are actually interested in your product will generally want lots of information. Prior to the internet, how did they actually get that informatio

The people who are actually interested in your product will generally want lots of information. Prior to the internet, how did they actually get that information? Overwhelmingly, through print advertising. If people who have no interest in your product see the headline and turn the page before getting to the body copy, that's no real loss; if people who are interested in your product have questions that aren't answered by the copy, that is potentially a very real loss.