> All OKRs help customers And in the real world, not even this is true, due to the cost of satisfying OKRs--opportunity cost is one kind of cost, but optimizin

> All OKRs help customers And in the real world, not even this is true, due to the cost of satisfying OKRs--opportunity cost is one kind of cost, but optimizing an OKR can of course negatively impact other valuable things that aren't represented by OKRs.