Most people have more than one weekend per year. High volume purchasers in a category are more likely to purchase many things across the category. I don't go

Most people have more than one weekend per year. High volume purchasers in a category are more likely to purchase many things across the category. I don't go to nightclubs ever, odds that I'm going to go to a rave are also pretty close to zero. I have a friend who DJs, even removing the nights he performs, he goes to nightclubs infinitely more than I do. He also goes to raves more than I do.