Facebook is a platform business connecting click-worthy content with advertisers thriving on engagement. The FSB is a content generator with decades experience

Facebook is a platform business connecting click-worthy content with advertisers thriving on engagement. The FSB is a content generator with decades experience in producing click-worthy persuasive content. Providing the latter with open access to the former is good business for both parties. The no censorship idealists ignore that on these „open“ social platforms individual people ideas compete with highly leveraged players effectively being drowned out and being de-facto censored by a firehose of propaganda. Platforms have no business incentive to fix as true, balanced, long form and moderate content is simply less engaging. The reality is what is good business for the propaganda generators and the amplifying platforms has real externalized costs. At the scale this impacts all of us we should seek regulation protecting the power of the voice of one.