> I invent a new term for iPads and say “well actually when people say iPad they mean ECMApad which is technically the same just a different branding of it” tha

> I invent a new term for iPads and say “well actually when people say iPad they mean ECMApad which is technically the same just a different branding of it” that doesn’t give me grounds to have Apples trademark on iPad discarded. The point of a trademark is to protect Your brand. Oracle doesn't make any product called JavaScript nor do they use JavaScript as a trademark in anything. Your example with Apple is wrong because Apple makes devices that they call iPads.