> you can order ahead and your food is ready when you arrive That just sounds like a great way to get cold McDonald's... > I think additional user data is a r

> you can order ahead and your food is ready when you arrive That just sounds like a great way to get cold McDonald's... > I think additional user data is a relatively minor part of it. You're probably right about that, but I've always undervalued user data because I don't think it's ethical to exploit people like that. I'm sure that a well-timed push notification suggesting a personalized meal deal right around hungry-o'clock is the real goal of pushing this stupid app on their customers.