Well first you've got to define what is meant by "facts". Most people presume the word refers to some kind of community consensus, and then they immediately gat

Well first you've got to define what is meant by "facts". Most people presume the word refers to some kind of community consensus, and then they immediately gatekeep what counts as the "community" among which the consensus is shared. However the basis for fact is precisely predictive power, so it's actually more like the battle between science and superstition. Information that can directly empower a person is not necessarily information that will help them to feel more comfortable or confirm their biases.