So many of these "we lowered X" things are simply "We cut the portion size down by 34% to hit calorie/sugar goals". That's where you get dumb things like "Here

So many of these "we lowered X" things are simply "We cut the portion size down by 34% to hit calorie/sugar goals". That's where you get dumb things like "Here's a candy bar with 3.5 servings" to try and trick a consumer into thinking it's not as calorie dense as it is.