The problem is that these platforms have to be built, and people have to willingly use them... which is hard, given Meta have built brilliant addiction machines

The problem is that these platforms have to be built, and people have to willingly use them... which is hard, given Meta have built brilliant addiction machines. The whole threat here is you can't regulate Meta away, because they'll use the US Government to bully you into not doing so. I'd imagine if the EU tried to publicly prop up a platform not making any profit, they'd do the same. But yes, the only way is for this to happen. But either way, this was the scariest statement of the announcement(s).