Why do they need innovation? They just have a product that works, like a company that makes nails. Is there much for a nail company to innovate all the time? I

Why do they need innovation? They just have a product that works, like a company that makes nails. Is there much for a nail company to innovate all the time? It’s a boring job that has been long figured out. Sure, they can diversify by adding other services, just like how a nail company could start making screws, but that’s not really innovation… that’s just doing something else altogether. Should Getty diversify? Maybe, but it would be more for their own survival than actually making their core product better. If you are looking for a job that has innovation, you apply in an industry that still has places to go. You can’t work for a nail-making company and then complain that they aren’t re-inventing the world.