This is a key point: historically, Burger King, McDonalds, Wendy's, etc often sourced their fries out of the same factory, but to different standards. Think sta

This is a key point: historically, Burger King, McDonalds, Wendy's, etc often sourced their fries out of the same factory, but to different standards. Think starches, batters, fry dimensions, even type of potato in some cases. These companies competed not only on price but also in product consistency.