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It's an issue of marketing. Which message converts better? 1. Children are starving in Africa. Send money. 2. This particular child [picture] in Sudan will pr
by drumdance 14y ago
It's an issue of marketing. Which message converts better?
1. Children are starving in Africa. Send money.
2. This particular child [picture] in Sudan will probably die in the next 7 days. Send money.
Specialization is good.