3 ms·
The author misses one of the biggest and most obvious moats: brand. Even if food science AIs create a better cola and have an army of robots manufacture it, Coc
by turnsout 2y ago
The author misses one of the biggest and most obvious moats: brand. Even if food science AIs create a better cola and have an army of robots manufacture it, Coca Cola will still have an advantage (as long as it’s still humans doing the purchasing)
- tomgs 2y agoNo, he doesn't, item 6 on short-term moats: > 6. Reputation / Brand: Building a strong reputation often directly boosts sales, and AI is likely to make the brand-building process easier in surprising ways. Having a brand with a rich history can also be an advantage, given you consistently keep working on it and maintain its value over time.